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Joan Maiden resides on California’s Central Coast, where she embraced her passion for writing and speaking to inspire women about their potential. She challenges the tired myths of aging that tell women to shrink, slow down, or settle, and instead calls them to step fully into their power at every stage of life.

Joan doesn’t just talk about reinvention—she embodies it. Through her writing and speaking, she invites women to reclaim their strength, reignite their passions, and refuse the lie that their best years are behind them. Her message is both a challenge and a promise: it is never too late to become who you were meant to be.

Joan holds a Personal Training Certification, Senior Fitness Certification, Coaching Healthy Behavior Certification from the Cooper Institute as well as advanced training on Fall Prevention.

She challenges the tired myths of aging that tell women to shrink, slow down, or settle, and instead calls them to step fully into their power at every stage of life.

Joan doesn’t just talk about reinvention—she embodies it. Through her writing and speaking, she invites women to reclaim their strength, reignite their passions, and refuse the lie that their best years are behind them. Her message is both a challenge and a promise: it is never too late to become who you were meant to be.

Joan holds a Personal Training Certification, Senior Fitness Certification, Coaching Healthy Behavior Certification from the Cooper Institute as well as advanced training on Fall Prevention.

To invite Joan to speak or to learn more about her work, please complete the form below.